Why Smart Teams Swear by This 60-Minute Weekly Growth Hack
If your team groans when they see “weekly meeting” pop up on the calendar, we feel their pain. No one goes into their workday hoping for MORE meetings, unless maybe you’re a car salesman.
Meetings have a reputation for draining time, not driving results. The popular saying “This meeting should have been an email” is not only hilarious, but often times SO true.
But when they’re done right, a weekly growth meeting can become the most valuable hour of your week.
This isn’t about adding more process to your already chaotic plate. It’s about creating a simple, repeatable structure that helps your team stay aligned, make fast decisions, and focus on the things that actually grow the business. And yes, it can be done in an hour!
Here’s a clean, punchy agenda that turns your weekly growth meeting from a calendar filler into a momentum builder.
Kick Off with Wins (5 minutes)
Start on a positive note. Ask each person to quickly share one win from the past week. It doesn’t have to be a moon landing. It could be finishing a tricky automation, getting a solid lead, or finally figuring out how to mute Slack.
Wins build energy, give context to progress, and create natural accountability. Plus, it forces people to reflect on what’s actually moving forward—even if the week felt like a blur.
Review Growth Metrics (10 minutes)
What are the 3–5 key numbers that tell you how you’re doing? Don’t bring the entire data warehouse. Bring the scoreboard. These should be metrics tied to growth: leads generated, conversion rate, MRR, churn, traffic, etc.
Each number should have an owner who shares it. And each owner should briefly say what’s working, what’s not, and what’s changing this week to move the number.
Avoid rabbit holes here. If someone starts analyzing why the bounce rate in France went up by 2%, shut it down and move on.
Check in on Experiments (15 minutes)
Now it’s time to talk about what you’re testing, not brainstorming new campaigns or polishing copy. Just quick updates on what you’re trying, what’s running, and what you’ve learned.
Good experiments have a goal, a timeline, and an owner. Each owner should give a two-minute update. Did it move the needle? Did it flop? Are you pivoting, scaling, or shelving?
If you don’t have any experiments running, congrats—you’ve discovered the first growth opportunity of the meeting.
Prioritize What Matters (20 minutes)
This is where lean teams win or waste time. Review the big growth opportunities and decide what’s worth focusing on this week. Not what’s “nice to have.” Not what’s been on the backlog since 2021. What’s going to actually move your core metrics this week?
Each person should share their top one to two priorities. Push for clarity. “Working on marketing” is not a priority. “Launching the v2 pricing page” is.
This section gets spicy because people will disagree, but that’s great because healthy tension means they care. Use it to sharpen focus, not spin out.
Blockers (5 minutes)
Quick round: what’s slowing us down? It could be waiting on a design asset, a late reply from a partner, or a lack of clarity on who owns what. This part isn’t to assign blame. It’s to surface friction before it derails the week.
Some blockers will get solved on the spot. Others will go into follow-up mode. Either way, you’re not letting problems fester in the dark and that’s important.
Wrap with What’s Next (5 minutes)
End with clarity. Everyone should leave knowing:
- What they’re focusing on
- What experiments are active
- Who’s moving what
- What help they might need
No vague takeaways. No passive observers. If someone didn’t speak during the meeting, check in. They’re either super aligned or quietly stuck.
And that’s it, sixty minutes DONE!
One hour of structured focus, shared insight, and just enough banter to remind each other you’re amazing and what to continue to working towards.
